Pound Cake

"I created Pound Cake because I saw the need for a revolution in how cosmetic companies produce and market color cosmetics. There was a tweet that went viral a few years ago calling on the beauty industry to make lipsticks that show up as advertised on all skin tones. This tweet spoke to me because I too have always battled with lipsticks looking different on me than expected (if they show up at all). Cosmetic companies don’t understand that it is not only skin tone but also lip tone that affects the way products show up on people. After realizing this, I fought hard to build this offering to us." Camille Belle, CEO + Co-Founder

In the 1900's, makeup boomed into the global white supremacist, queerphobic, fatphobic, and ableist exploitive industry we know today and much of that is marked by the invention of "Pancake" or "Cake" makeup. That's why our name is not a noun but a statement: Cake represents everything wrong with the industry to us (from products to representation) and Pound (a synonym for destroy) is what we plan on doing to it.