In Good Conscience

Our mission is to create universal personal care products that can be enjoyed by all skin types and tones. Through our product ethos, we believe in:

NATURALLY-CLEAN FORMULAS
INGREDIENT TRANSPARENCY
SUSTAINABLE PRACTICES

Through our business model of Cultural Sustainability, we prioritize partnerships with black & minority-owned businesses who can contribute to bringing our products to market. We also contribute a portion of product sales to non-profits organizations working to advance socio-economic initiatives for underserved communities of color.